Aswaaq launched its brand-new retail chain earlier today at Al Badaa Community. Bench marked as a world class retailer in the region, Aswaaq’s new branch is set to be an amalgamation of an authentic, traditional and an open-street market.

The community mall spans across 29,679 square feet with an interesting mix of Aswaaq supermarket, restaurants, coffee shops, veterinary clinic, barbershop, chocolate shop, telecom store and much more. With a prime location on Al Wasl Road, the community mall aims to cater to different communities including Badaa, Jumeira 1 and 2, Safa and Satwa.

CEO of Aswaaq, Mr. Yousuf Sharaf shared the company’s vision, “According to our expansion plans, the Al Badaa community mall is our 9^th location in Dubai. The new branch is going to be a hub for families. Our goal is to cater to diverse cultures and communities. Aswaaq has tapped into the needs of its customers and provided them with a chain of supermarkets that bring them various product categories such as utilities, food and beverage, fixtures, telecom services and lifestyle. We’re elated to extend our branch to Al Badaa and hope that we see a never-ending bunch of happy families, individuals and residents in our branch.”

Unlike a traditional launch, Aswaaq celebrated its grand opening with a ribbon-cutting ceremony by Chairman and Aswaaq board member Mr. Khalifa Al Dabbous. Decorated with giant helium balloons at the roof of the building, the branch instantly drew attraction from the public and created a buzz. A big balloon arch was created inside the mall.

Families, residents and individuals were greeted by the staff and were gifted a goody bag, full of products and gifts for customers in the neighborhoods. The opening event included food samples from different suppliers and gave the visitors a taste of their new retail chain.

Kids participated in various workshops, face painting, balloon twisting and the bouncing castle. Apart from the happy crowd, kids also spectated clowns, iconic cartoon characters and got their hands-on some popcorn and candy.

Visitors were introduced to ‘Wafa’, Aswaaq’s loyalty program and were offered discounts at different sections in the supermarket.

The new community mall at Al Badaa is set to become the next destination for communities with a dynamic shopping experience with a warm, friendly and a home-like environment. Guaranteed to make the most out of your routine grocery shopping, Aswaaq’s supermarket brings freshness and quality to your homes.