KFC surprised thousands of visitors to Dubai’s Kite Beach on Friday with its initiative ‘The Taste that comes to you anywhere’, a spectacular and unexpected treat. The world’s number one name in chicken restaurants astonished members of the public by delivering  its unique recipe using a helicopter that swooped out of the skies to hand out free KFC sandwiches. Beachgoers watched with open mouths as they realised they were experiencing KFC’s promise to deliver anywhere.

The KFC stunt saw a giant KFC bucket full of sandwiches suspended from a helicopter flying over Kite Beach and landing at the location. An awaiting KFC team distributed the bucket’s 3,000 chicken sandwiches free to people enjoying the facilities at the popular recreation spot. The surprise of the beachgoers quickly turned to appreciation for the stunt, with many taking pictures and videos of the activation and thanking the team members for the delivery of KFC’s ‘so good’ taste in such a memorable manner.

KFC’s stunning helicopter initiative formed part of its drive to show customers that it can deliver its ‘so good’ taste anytime, anywhere. The number one name in quality chicken meals and sandwiches has had an established delivery service in the UAE for 25 years, with its 24/7, 122-outlet operation covering all seven emirates. The company prides itself on its more than 3,500 multilingual employees who work to ensure delivering KFC’s ‘so good’ taste to its customers anywhere.