Town Square, Dubai’s most sought-after lifestyle development that assures a ‘live life at your price’ choice for end-use homeowners, has unveiled Safi Apartments, its newest collection of homes.

Featuring studios and 1, 2 and 3-bedroom apartments, Safi comes at an unmatched price point starting at AED 349,988 for a studio, AED 499,988 for a one-bedroom, AED 699,988 for a two-bedroom and AED 999,988 for a three-bedroom apartment.

The city’s first-of-its-kind smartly designed, stylish, green neighbourhood, Town Square is the flagship project of Nshama, a private developer of integrated lifestyle communities. Set over a vibrant 750-acre (31 million sq ft), Town Square is anchored by a central square that is the size of 16 football fields, and features a range of lifestyle choices including the Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema. Residents step out to an active, exhilarating lifestyle with a 2.5 million retail precinct featuring more than 600 stores and F&B outlets, green trails, outdoors sports courts and cycling tracks, among other amenities.

The launch of Safi Apartments follows the overwhelming response from buy-to-live customers to the launch of Zahra and Hayat Townhouses and Zahra Apartments. The townhouses are extremely competitively priced, starting at AED 999,988 for three-bedroom homes. The sales event is on a first-come first-served basis on May 2, 2015, at the Town Square Sales Centre in Downtown Dubai.

Fred Durie, Chief Executive Officer of Nshama, said: “The strong response from end-use buyers for our residences underlines the real market demand for thoughtfully designed homes that are offered at highly competitive price points. Residences in Town Square meet the aspirations of the new generation of professionals and entrepreneurs to shift from a rental model to own-home lifestyle in a trendy neighbourhood that offers them all amenities in close proximity.”

He added: “We have awarded several construction contracts and Town Square is now taking shape. Safi Apartments offers another remarkable opportunity, especially for first-time home-owners and families to build their future in one of Dubai’s stylish, vibrant and youthful neighbourhoods. Designed to meet their aspirations, Safi Apartments is defined by a central location, modern amenities and attractive price-points – three key factors that are unmatched and make Town Square the first choice for end-use home-owners.”

Safi Apartments overlook vibrant green trails and has amenities including four state-of-the-art fitness centres, one in each block, and swimming pools. All homes have flexible open space, with living and dining rooms awash with natural light. With tiled floors and sound-proof windows, the master-bedrooms also have in-built wardrobes and an en-suite bathroom. District cooling and high-speed data connectivity add to the convenience.

With parking offered in a centrally located podium, residents step out to an open courtyard that serves as a community hub hosting social events. The amenities in close proximity include a fitness centre and athletic spa, skate parks, playgrounds and adventure play zones, community swimming pools and splash parks, mosques and state-of-the-art local hospital. The green trail that surrounds the apartments lend a resort-like ambience.

Town Square is located in New Dubai near Al Barsha, in close proximity to Arabian Ranches Golf Course, Dubai Polo & Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020. It will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space. Town Square has a high land-to-building ratio, with more open spaces for a greener community.

For more details, please visit: www.nshama.ae or call: 800 674262 (toll free UAE) or +9714 3661682 (international). The Town Square Sales Centre on Mohammed Bin Rashid Boulevard in Downtown Dubai will have representatives of financial institutions for easy document processing. The sales centre is open daily from 10am to 10pm from Saturday to Thursday, and from 2pm to 10pm on Friday.