Dubai Shopping Festival (DSF) celebrations continue at La Mer, the world-class beachfront destination by Meraas, with a series of fun-filled events, activities, and great shopping deals. Dazzling firework displays, breath-taking fire shows and musical performances entertain visitors during the festival period, while visitors to La Mer can participate in an exciting ‘Spend and Win’ competition.

The destination has transformed into an open-air stage, with two DJs spinning catchy tunes to create the delightful mood at La Mer North and La Mer South. The free-to-attend entertainment programme also features roaming LED drummers, water paint drummers, African drummers and break-dancers.

At 9pm every Thursday and Friday until 2 February 2019, scintillating fireworks illuminate the skies at La Mer. Meanwhile, from Thursday to Saturday, fire dancers, fire twirlers and fire breathers put on a stunning show that captivates children and grown-ups alike.

Adding a laidback vibe to DSF this year, La Mer is the perfect destination for stress-free bargain hunting. With discounts of up to 70 per cent on select fashionwear, beachwear, accessories and optical stores, shoppers have the perfect opportunity to upgrade their wardrobes from a wide variety of brands, including Hamac, 98 Coast Av., SEVENFRIDAY, Sun Eye, Optifashion and Glassing.

And while their parents are shopping, children aged four years and above can participate in various activities at the dedicated arts and crafts zone every day from 6pm to 11pm.

Until 2 February 2019, every spend of AED200 at any outlet across La Mer and other Meraas destinations earns shoppers an opportunity to enter a weekly draw to win a Meraas Gift Card worth AED5000 and unlock the doors to a world of unmatched lifestyle experiences across Dubai. The cumulative value of prizes distributed throughout DSF across Meraas’ destinations will reach AED1 million.

Event:                         Dubai Shopping Festival at La Mer

Brief:                          La Mer continues to host a series of exciting events and activations during Dubai Shopping Festival, including mega prizes, unbeatable deals, breath-taking fireworks displays and fire shows, and a variety of live musical performances and family-friendly entertainment.

Date:                           Until 2 February 2019

Time:                          Weekdays:                                          10am to 11pm for shops

10am to 12am for F&B outlets

Weekends:                                          10am to 12am for shops

10am to 1am for F&B outlets

Location:                    La Mer, Dubai

La Mer Entertainment Schedule

Activity	Date	Timing	Location
Fireworks	Every Thursday and Friday until 2 February	At 9pm	La Mer
DJs by the Beach	Every day until 2 February	Sunday to Wednesday from 1:30pm to 5:30pm   Thursday to Saturday from 10am to 5:30pm	La Mer North & La Mer South
Roaming Musical Entertainment	Every Thursday to Saturday until 2 February	At 6pm, 7pm, 8pm and 9pm	Across La Mer
Kids’ Workshops	Every day until 2 February	Sunday to Wednesday from 5pm to 9pm   Thursday to Saturday from 4pm to 10pm	La Mer South –  opposite SIKKA Cafe
Drumming Sessions	Every Friday and Saturday until 2 February	At 4pm, 5pm and 6pm	La Mer North – opposite HOLA
Fire Show	Every Thursday to Saturday until 2 February	At 7:30pm, 8:30pm and 9:30pm	La Mer South Beach