This summer, travellers from around the world to Dubai have the unprecedented opportunity to ‘LIVE IT UP with Thrills, Flavours and Relaxation’ with the highly competitive packages specially tailored for the season by Emaar Hospitality Group, the hospitality and leisure business of global developer Emaar Properties.

Offering the best of Dubai, now even better, ‘LIVE IT UP’ by Emaar features unbeatable offers for exceptional lifestyle experiences when booking to stay at The Address Hotels + Resorts or Vida Hotels and Resorts. Emaar Hospitality Group has partnered with Emaar Retail, which operates several leisure attractions in Dubai, for the new campaign, assuring unprecedented value for guests.

Bookings have already started for hotel stays until August 31, 2015 through a dedicated portal, www.liveitupsummer.com, which showcases numerous hotels across Dubai that are taking part in the campaign.

Vivien Ivanyi, Corporate Director of Marketing at Emaar Hospitality Group, said: “Dubai is firmly focused on establishing its credentials as a year-round tourism destination. LIVE IT UP has been specially tailored for today’s generation of smart and savvy, value-seeking guests from around the world, who are assured of a memorable experience in Dubai at Emaar’s world-class properties. The campaign has been planned specially to meet the lifestyle aspirations of today’s travellers and will significantly contribute to Dubai’s tourism sector during the summer months.”

‘LIVE IT UP’ is celebrated through hotel stays, complimentary access to Dubai’s most popular leisure attractions, and value offers on a festive spread of diverse culinary flavours and spa treatments, across Emaar’s diverse assets. Every minute of the holiday in Dubai is made memorable through the specially tailored packages.

On booking for staying 3/5 nights at the properties of The Address Hotels + Resorts and Vida Hotels and Resorts in Dubai, guests receive complimentary passes to the city’s most exciting and talked about leisure attractions such as Dubai Ice Rink, Dubai Aquarium & Underwater Zoo, SEGA Republic, KidZaniaÒ, Reel Cinemas and At the Top, Burj Khalifa SKY, the world’s highest observation deck situated in the world’s tallest building.

Further, they can choose from 42 dining venues in the city under Emaar Hospitality Group to enjoy dining credits ranging from AED 300 to AED 1,000. Adding even more value to their stay, guests also receive spa credit valued at AED 500 to AED 1,000 for rejuvenation therapies at the world-class spas in The Address hotels.

Visitors can experience best-in-class hospitality at the five properties of The Address Hotels + Resorts, the flagship hotel brand of Emaar in Dubai. Celebrating the philosophy of ‘where life happens,’ The Address assures tangible guest benefits through its exceptional service standards and lifestyle amenities at its properties located in spectacular locations.

The Address Downtown Dubai is set in the heart of the most prestigious neighbourhood in the city, Downtown Dubai, while The Address Dubai Mall is a chic hotel attached to The Dubai Mall, the world’s most-visited and largest retail and entertainment destinations. For those who cherish waterfront living, The Address Dubai Marina is an ideal getaway while golfing enthusiasts can head to The Address Montgomerie Dubai, a tranquil property assuring a unique holiday experience. Also in the heart of ‘the most prestigious square kilometre on earth’ is The Palace Downtown Dubai, a luxurious city resort strikes the perfect balance between rich tradition and contemporary beauty.

The new generation of entrepreneurs and professionals will find in the Vida Hotels and Resorts a smart urban hub. At Vida Downtown Dubai, discover a blend of intuitive style, convenience and sensory stimulation. Manzil Downtown Dubai is a unique upscale destination for the culturally attuned and features authentic Arabesque designs, complemented by authentic Arabian hospitality.

The dining out offers are valid across various signature outlets in The Address Hotels + Resorts and Vida Hotels and Resorts as well as at Emaar’s leisure assets such as the Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club.

The choice of dining venues also extend to the independent restaurant portfolio under Emaar’s Lifestyle Dining division that includes At.mosphere, Burj Khalifa; The Pavilion Downtown Dubai; The Palace Café, and CUT, the award-winning, modern American steak restaurant by legendary chef and restaurateur Wolfgang Puck, at The Address Downtown Dubai.