In its upcoming edition, set to take place on 30 October – 2 November 2019 at the Dubai Design District, Fashion Forward Dubai strategically evolves into a “shop-now” fashion platform, showcasing collections that will be available for purchase to a global audience of both buyers and consumers via a digital and physical presence made available at the event. While the platform will incorporate elements that are familiar to its past seasons, guest can also expect exciting developments in line with the maturing needs of the regional fashion industry combined with the changing nature of fashion weeks worldwide.

Accordingly, Fashion Forward Dubai will be amplifying the retail pop-up offering for a selection of the region’s leading apparel and accessory designers, while reviving the global brand and partner activations across the venue, all of which will take on fashion-skewed programming that will communicate each brand’s affinity and interest in this region.

Since its launch in 2013, Fashion Forward Dubai has been a key platform for both emerging and established designers from the region, and in its next edition, it is considering applications from celebrated international designers that have interest in the region. The platform also aims to showcase global brands who have special collections that are exclusive to the Middle East.

“We’re delighted to welcome back Dubai’s leading fashion event, Fashion Forward to d3 this year. As a strategic partner and host venue for this season, d3 is again playing a critical part in the support of the region’s fashion industry through an event which this year will see even more designers participating and a greater number of our own business partners playing a central role in the programming. As d3 evolves, it is vital that such platforms also grow, and this edition will allow collections to be purchased at the event through the ‘shop now’ fashion platform” said Khadija Al Bastaki, Executive Director, Dubai Design District.

“The opportunity to ‘buy it now’ is a key element of FFWD 2019, as we evolve one of the region’s most compelling fashion platforms,” said Bong Guerrero, CEO and Co-Founder of Fashion Forward Dubai.

“Given our long-standing and deep-rooted presence in the regional fashion industry, we have come to understand that this is the best way to merge the retail advantage that Dubai has to offer with the commercial objectives of developing and established brands. Based on this we are connecting with dynamic designers, brands, and retail partners to bring our innovative vision to life,” he added.

Designer registration for Fashion Forward’s next edition is now open with limited spaces available. To participate, designers can register at www.fashionforward.ae.  Participation is subject to approval by a committee of fashion experts from the region’s industry. Designers are advised to register by the closing date, June 27, 2019.

Designers looking for further information regarding criteria can contact FFWD directly on info@fashionforward.ae or visit the FFWD website.