As part of City Centre Deira’s ongoing redevelopment initiative, celebrated brands LC Waikiki and CCC have opened their flagship stores in the mall.

The new affordable fashion stores have been introduced to suit the evolving needs and preferences of customers in line with City Centre Deira’s commitment to redefining shoppers’ experiences.

“We are delighted that LC Waikiki has chosen City Centre Deira to open its biggest store in the UAE, and that CCC has also joined our diverse retail-mix. The latest stores are just a few of the exciting brands that we have lined up, with plenty more in the pipeline as part of our redevelopment project. We continue to embrace the rapid change in the local market and are committed to creating the best shopping and entertainment experiences to suit every taste and budget,” said Majed Al Fahim, Senior Mall Manager at City Centre Deira.

LC Waikiki, Turkey’s leading Fashion Brand, has opened its flagship store, the biggest in the UAE, in the Center Court located on Level 1. Born in France, fostered in Turkey, LC Waikiki is a multi-cultural family fashion brand which has continuously grown in the global market over the last 30 years. Offering high-quality accessible fashion, LC Waikiki today has more than 850 stores in 38 countries with over 42,000 employees and a brand range that includes clothes and accessories for men, women and children of all ages, including babies, style-aware individuals and families.

With more than 1,500 stores across Europe, popular footwear brand CCC has also launched its first store in Dubai at City Centre Deira, West Court on Level 2. The multi-brand retailer offers a range of products for every occasion – from casual and sports to elegant leather footwear as well as bags and accessories. The brand boasts a collection of over 30 brands under one roof including Adidas, Skechers, Vans, Reebok, Asics, Jenny Fairy, Lanetti, Lasocki, Bassano, Action Boy, K-Swiss, Berastogi and Anta to name a few.  CCC follows the latest global trends in fashion and provides customers with relevant footwear across all occasions of unique character and interesting styles, at affordable prices. The CCC Group has its own leather shoes factory, employs over 12,000 employees and sells about 50 million pairs of shoes annually.

For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira or twitter.com/DeiraCityCtr or www.instagram.com/CityCentreDeira