Thanks to cutting-edge technology from Beko, Europe’s leading home appliances brand, fruits and vegetables stored in the refrigerator can now remain as fresh and nutritious as the day they were bought. Today at IFA, the world’s largest consumer electronic fair, Beko unveiled their HarvestFresh technology which will be available across a wide range of refrigerators.

The innovative technology developed for Beko fridges uses not one, but three effective colours (green, blue, and red), which mimic the 24-hour sun cycle and natural sunlight. This combination will simulate the daylight cycle – including times of darkness – to recreate a natural living environment for fruits and vegetables long after they have been harvested and purchased. Studies have shown that this technology has helped preserve vitamin A and vitamin C levels much longer.

“At Beko, we passionately believe in creating products and technologies that help improve the wellbeing of today’s consumers. We know that they do not always find it easy to eat healthily and are committed to doing all we can to make their lives easier and healthier,” said Oral Bozkurt, General Manager at Beko Gulf.

This development within the whitegoods market is just one step towards achieving Beko’s mission of empowering the new generations to live happier and healthier. Another step they most recently took was the ‘Eat Like a Pro’ campaign in partnership with FC Barcelona and UNICEF, which set out to help prevent childhood obesity worldwide by inspiring children to make healthier food choices like their football heroes.

HarvestFresh will be available across selected lines in 2020. For more information, visit www.beko.com