The Big Bad Wolf Book Sale Dubai 2019, today welcomed a special guest when His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, the UAE’s Minister of Tolerance, toured the venue at Dubai Studio City Sound stage.

The Minister was joined by Mohamed Al Aidaroos, Managing Partner, Ink Readable Books, organizer of the Big Bad Wolf Book Sale Dubai 2019 and Majed Al Suwaidi, Managing Director of Dubai Production City and Dubai Studio City as he browsed some of the three-million brand-new English books available at 50% to 80% off recommended retail price.

Commenting on the visit of Sheikh Nahyan, Al Aidaroos, said: “It is an honor to have His Excellency visit the sale. We aim to promote a culture of reading and strengthen the message of tolerance through reading, one book at a time. The minister’s visit is a solid endorsement of what we are striving to achieve with the Big Bad Wolf Book Sale Dubai 2019 by allowing access to affordable books to more people throughout the world.”

The World’s Biggest Book Sale is open 24 hours straight, until 11.59 pm on Sunday, 20 October with thousands of avid readers visiting the Sale every day, demonstrating the UAE’s appetite for reading.

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