Dubai Asset Management, the owner and manager of one of the city’s largest portfolios of rental residential communities and a member of Dubai Holding, has announced the launch of its second season of community events for 2019 as part of its commitment to offering distinct living experiences to its residents. Diwali celebrations marked the beginning of the new season with 5,000 residents attending the annual Diwali event at Al Khail Gate.

Until end-2019, the company will host over 30 further entertainment activities, scheduled regularly across its 10 communities in Dubai. These include winter festivals, Preloved Dubai Market Day, Pet Zones, family fun days, Movies under the Stars and National Day celebrations.

Arif Mubarak, CEO of Dubai Asset Management, said: “At Dubai Asset Management, we are committed to engaging the residents within our rental communities and making them feel at home. To achieve this priority, we have prepared a packed calendar of events that create a real neighbourhood feel. Our customers are at the heart of everything we do, and we are dedicated to ensuring their happiness and well-being. Nothing brings people closer together than a well-organised local social gathering.”

During the first season of 2019, Dubai Asset Management held 50 community events, such as carnivals, family fun days, a Japanese Matsuri, Earth Hour and an ICC Cricket World Cup Fan Zone, that attracted over 15,000 enthusiastic participants.

In addition, the company launched its #Neighbourgood initiative, a series of monthly activations that reward tenants through random acts of kindness, including giveaways. The initiative has garnered a positive response from residents, who look forward to the monthly surprises.