The Beach, Meraas’ laid-back beachfront destination, is conjuring up some magical prizes and entertainment for families until 23 November.

Spend a minimum of AED200 at any of the outlets at The Beach and take home instant rewards from The Magical Tree, covered in fairy lights and laden with gifts ripe for the winning.

Among the prizes are vouchers from popular outlets, such as Shake Shack, Pots, Pans and Boards, Sushi Art, Gap Fit, Water Adventure, Flying Cup, Real Madrid Restaurant and Caf é , and many more.

The magic continues over the weekends, when your kids can meet their very own Fairy Godmother that will enchant them with her exuberant charm and a wave of her wand.

The little ones can also dabble in magic themselves as they create paper unicorns and galaxy jars. And why not make it a sparkling success and take them to the glitter station for a quick makeover to bring out their inner fairy?

Don’t miss the bubble artist, who ‘bubbles up’ on the fun, creating mesmerising bubbles of various shapes and sizes, and showcasing an incredible line-up of tricks in the street show – a pure delight for children aged three to 11.