Coca-Cola Arena has been awarded the Audiovisual Fan Experience Award at the Stadium Business Design & Development Awards in London for its impressive 4,600 LED façade.

The recognition comes less than 6 months after the arena’s opening in June 2016 when comedian Russell Peters and global soft-rockers, Maroon 5 played gigs in the same week.

Coca-Cola Arena is owned by Meraas, a Dubai-based holding company and operated by ASM Global, the world’s leading venue management and services company. The arena is the Middle East’s first ever indoor multipurpose arena and has changed the landscape for live entertainment in the region.

The active-lit façade that wraps the entire exterior of Coca-Cola Arena is made of 4,600 LED’s and can change colour or pattern at the touch of a button to reflect an event, celebration or commemorative occasion. Normally lit red, to recognize the venue’s name, Coca-Cola Arena is a beacon of live entertainment in its City Walk by Meraas location.

CEO of Coca-Cola Arena, Guy Ngata said: “Coca-Cola’s Arena’s façade is a tremendous culmination of a lot of people’s vision, design and implementation and provides an experience that places Coca-Cola Arena on the map for live entertainment venues.

“Dubai has many eye catching buildings and Coca-Cola Arena’s façade lighting system certainly places the venue in that same category.”

This most recent accolade adds to Coca-Cola Arena’s recognition award at the first ever WOW Middle East Awards in September. The first sold-out show at Coca-Cola Arena, Maroon 5, also recently saw the promotor, Done Events winning “Best Concert” at the What’s On Dubai Awards.

With a capacity of 17,000 but fully flexible to meet the demands of any scale event taking place, Coca-Cola Arena has hosted a wide variety of shows and events in its short history. From sell-out concerts to gala dinners the arena has extended Dubai’s live event season as it is able to continue shows though the hot summer months.

Shows coming to Coca-Cola Arena include, Dido on December 13^th, Boyz II Men on December 19^th, Ustad Rahat Ali Khan on December 27^th, Ellie Goulding on January 10^th, Jo Koy on January 20^th, Kapil Sharma Live on January 24^th, the Pakistan Screen Awards on February 7^th, Maluma on February 14^th, Russ on March 27^th, Louis Tomlinson on April 18^th and Iron Maiden on May 27^th.