Every company is looking for new ways to grow their business. Google Adwords, Instagram, Facebook, direct email campaigns, and blogging are now, so yesterday! They have their advantages but have lost their charm.

Enter – Webinars.

Here are 5 unique ways you can use webinars to jumpstart your marketing outreach:

1. First mover advantage

As most organisations are still figuring out what it takes to organize a webinar, you can capitalize on being the first in your industry/market to organize a webinar. Speaking on a topic gives you a chance to be seen as a pragmatic leader using new technologies and methods to promote your business.

2. Establish credibility

Webinars enable a business to present its products and services directly to the audience. No intermediaries are involved. You have a chance to establish your credibility with the audience and build trust in a live environment. The key is to educate your audience and empower them with knowledge for the time invested by them.

3. Get to know your audience

For about an hour you can expect your participants to be involved in your presentation. This alone is a luxury considering that clients can get caught up with other distractions.

4. Interactive engagement

Through a Q&A session, you can answer and address the participant’s concerns and queries about your pitch which is extremely difficult in a one way communication. You get first hand feedback on the clients’ expectations.

5. Expand your reach

Webinars help you in reaching out to a new audience across borders. Digital marketing can assist you in identifying and targeting new clients in new markets. Webinars help in lead generation exercise which assists in obtaining clients going forward.

Webinars should be an important part of your marketing strategy and not just a once off activity.