Home-grown, Dubai based clothing brand Pineapple Stuff, is taking the UAE beach culture by storm this upcoming season.

Inspired by the fast growing beach culture in the UAE, the brand kicked off a year ago with a collection of 100% natural cotton beach towels. Their hand-woven towels have a distinctive gradient striped design, are light-weight, fast-drying, and super absorbent, available in six vibrant colors, making them a must-have beach accessory this season.

Own the beach with Pineapple Stuff’s new limited edition, ever so fashionable hip trucker hats. Uniquely and personally hand designed, in a range of fresh colors and with a unique story to tell behind every style, you’ll be hitting the beach in style.  (I changed on top so that to avoid repetition, or this was for the emphasis?)

With a team of young creatives already involved in the brand, the company is rapidly developing a travel blog. “Our dream is to travel the world, exploring various destinations, and sharing all the useful tips one might need before their trip, such as which hotel to stay at, cool things to do, food to try and things to avoid. At the same time travelling is a never-ending inspiration in itself; this has a huge impact on what we will design in the future”, says Anna Kay, the Founder of Pineapple Stuff.

Pineapple Stuff are excited to be adding collections of swimwear for both Men and Women, along with and a range of T-shirts to follow next season.