The first sustainable athleisure brand manufactured in the UAE, The Giving Movement, is getting its customers ready for Summer with a fresh new drop this May.The brand’s all-time favorites and best-sellers will now be joined by 85 new styles across Unisex, Women’s, Men’s, Modest and Kids’ ranges.

The Giving Movement’s supersoft Bamboo Fleece, used for loungewear,has now been upgraded to give a more premium and more full hand feel with a 27% addition of Cotton into the blend, giving more structure to the silhouette while maintaining its luxe feel. The Recycled Polyester fabric used for activewear has also been upgraded with a brushed technique, giving it extra softness and making it even more comfortable to wear. The Giving Movement also introduces their new100% Recycled Crinkle Nylon fabric. This lightweight woven and super street fabric that will be featured in styles across Tops, Bottoms and the new range of Outerwear across Women’s, Men’s and Modest.

The brand which is also dedicated to redefining modest fashion, will be introducting 5 new styles in the modest collection including an Abaya, longer line tops and Crinkle Nylon Outerwear. As for those who are a little bit nostalgic about the 80’s, The Giving Movement introduces its newest Shell Collection – styles of Shacket, Pocket Windbreakers, Wideleg bottoms and Long line Zip Jackets.

The Giving Movement will be welcoming the addition of the Kids’ collection to their brand for the very first time this month. The newest collection will cater to ages 2 until 12 and will mark the addition of the latest category to The Giving Movement.

“As the first sustainable athleisure brand in the UAE, it’s important for The Giving Movement to continue pushing boundaries, not just in the community, but internally too. The upgrades to the fabrics add a more premium and luxe, soft feel to the new styles in the collection. We’re also excited to introduce the kids’ line, our lastest category addition to the brand.” says Dominic Nowell-Barnes, Founder of The Giving Movement. “As always, with every single item purchased, $4 will be donated to The Giving Movement’s partner charities, Dubai Cares and Harmony House,” he adds.

As for the pop of colors this drop will add to wardrobes this Spring, the collection features New SpringPastel tones of Lilac, Blush Pink, Soft Blue and Lemon Yellow that will bring freshness and seasonality to the range. The collection will also introduce Buttercream and Navy colors to the core palette of Blacks, Greys, Khakis and Neutrals.

The Giving Movement’s new collection will be available for purchase on the website www.thegivingmovement.com, Ounass and THAT Concept Store across women’s, men’s, and kids.