Share The Joy At Kidzania This Holiday Season

The festive season is all about sharing joy, so for the second year, KidZania® is holding the ‘share your memories, share your toys’ initiative, inviting children to bring in a toy to donate to charity and share their happy memories with others, from now until 7 January 2017.

‘Share your memories, share your toys’ is all about giving and reminiscing. Children who bring in an old or new toy that they want to donate, can then write a note with a happy memory and well wishes which will stuck onto a giant teddy bear shape and later passed on with the toy donation.

In a show of support, Build-A-Bear Workshop at The Dubai Mall is generously donating 100 of their cuddly toys; and Kellogg’s is contributing an amazing 5,200 gifts to the cause.

At the end of the toy drive, underprivileged children will be invited to a special performance, before being gifted the toys from the generous visitors, CitiZens and the larger KidZania® community.

The toy drive is part of the KidZania® commitment to engage children in acts of kindness, as they explore, play and grow in a safe and imaginative edutainment location.