Azizi Developments, a leading private developer in the UAE, has recorded an enormous jump of 263% in local & international broker registrations within the last 6 months. In line with establishing itself as a matured enterprise, akin to real estate players in more mature markets, the developer is now placing an even stronger emphasis on its professional brokerage network with more of a focus on outsourcing sales rather than executing them directly.

High commissions, weekly commission pay-outs, and rigorous broker training & assistance are all important reasons that contributed to such a large increase. Broker sales produced AED 875 million in revenue from January 21 to July 21 as a result of this increase in demand, compared to AED 129 million in 2020.

Farhad Azizi, Chief Executive Officer at Azizi Developments, said: “We are ecstatic with the enormous response towards broker registrations, but it comes as no surprise to me because, with our current portfolio, landbanks, and strategic ties, we have always been well-positioned to enter the brokerage services industry. We implemented several new measures to support our brokerage services, including revamped commission pay-outs, discount and fixed-pricing policies and enhanced marketing support.”

Riviera, a stylish waterfront-lifestyle destination located in the heart of MBR City, is planned to comprise 71 mid-rise buildings with approximately 16,000 residences upon its completion that are conveniently located in the midst of all the business, leisure and retail hubs of the city. Designed to introduce the French-Mediterranean lifestyle to Dubai, which is not merely about architectural art but also about a certain ‘joie de vivre’ — a celebration of life, an exultation of spirit, Riviera represents a new landmark destination that is both residential and commercial, with an abundance of retail space.

Riviera features three districts: an extensive retail boulevard, the lagoon walk with artisan eateries and boutiques, and Les Jardins — a vast, lush-green social space. With its strategic location near the upcoming Meydan One Mall and the Meydan Racecourse — home of the Dubai World Cup — as well as Dubai’s most noteworthy points of interest, Riviera represents one of Azizi Developments’ most coveted projects.