Amid a frenzy of hyper-exclusive supercars, premium vehicle launches, and new-to-market 4×4 debuts, this week’s #NOFILTERDXB– the region’s only urban lifestyle and motoring festival – boasts a vast collection of the latest and unreleased Electric Vehicle (EV) and hybrid models poised to continue pushing sustainable road travel boundaries in years to come.

With the UAE progressing numerous Green Mobility initiatvies, including the Dubai Clean Energy Strategy and a Federal Government decree to convert 20% of public sector car fleets to EVs in-line with national aims to have 42,000 EVs on the country’s streets by 2030, the UAE currently boast more than 250 charging stations for EVs – making the Emirates the world’s leading nation for EV charging stations per capita.

#NOFILTERDXB – a redefined edition of Dubai World Trade Centre’s popular Dubai International Motor Show – is embracing the automotive industry’s shift to sustainable practices with a showcase of the next-generation EV and hybrid vehicles that will contribute to national Green Mobility targets in the event’s ‘Go Electric’ showcase.

Bringing a major regional launch to #NOFILTERDXB, Arabian Automobiles – the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates – is showcasing Nissan’s first-ever EV crossover, the Nissan Ariya, which is likely to hit UAE streets in the middle of next year.

Michel Ayat, CEO of AWR Automotive, said: “As part of our continuing mission to align with the Dubai Clean Energy Strategy to make public transport emission-free by 2050, it gives us great pride to leverage #NOFILTERDXB to showcase the Nissan Ariya, which seeks to deliver the brand’s promise of innovation and excitement that is accessible to everyone. Dubai is exemplary in its vision of becoming a smart city, investing in infrastructure and providing financial advantages to EV drivers to promote electric mobility. As the pioneer that took electric cars to the global mainstream, Nissan is again breaking the mold in designing and building EVs with the Ariya.”

Elsewhere, BMW is showcasing the recently launched iX – the manufacturer’s battery-electric mid-size luxury crossover SUV. With dual BMW electric motors, fifth-generation eDrive technology and the latest electric all-wheel drive system, the new BMW iX offers a range of over 600 km while delivering sports-car levels of acceleration. With over 500hp, the BMW iX powers from 0 to 100 km/h in less than five seconds.

Arsal Hassan, Head of PR and Marketing, BMW AGMC, said:“Recently we have seen the Government of Dubai taking further steps towards its Green Mobility Strategy, supporting the growing market demand for electric vehicles with an increase in electric charging stations around the city. We at AGMC are thrilled to be taking a part in progressing towards a greener, more sustainable future with the introduction of vehicles like the BMW iX”.

Also at #NOFILTERDXB, Mercedes-Benz is displaying the all-electric EQS, the first premium saloon from Mercedes-EQ to be designed from scratch as an electric car. With a maximum range of up to 785 kilometres, the EQS is a complete reimagining of the S-Class sedan and is packed with advanced tech under the hood and in the cabin.

“We are excited to participate at #NOFILTERDXB and showcase our new entry into the all-electric car market – the luxurious EQS. Sustainability is becoming a central component of our brand philosophy and an essential aspect of our corporate strategy. The EQS meets the demands of today and is a perfect example of how the future of large electric luxury saloons will look like. At a time where the UAE is spotlighting both sustainability and mobility through the EXPO 2020 Dubai, we are excited to work with Dubai World Trade Centre to showcase the best in both of those fields at #NOFILTERDXB,” said Ivo A. Kapitzki, General Manager, Gargash Mercedes-Benz.

Trixie LohMirmand, Executive Vice President, Events Management, DWTC, continued: “#NOFILTERDXB is part of nationwide celebrations to mark the UAE’s Golden Jubilee, so it is only right that we spotlight the EV and hybrid vehicles that will empower the UAE’s Green Mobility targets. As the UAE takes on an increasing role as a world leader in sustainability and sustainable practices, as evidenced by the country’s selection as host for COP28 in 2023,#NOFILTERDXB boasts a range of new-to-market  EV and hybrid vehicles pushing the boundaries of sustainable transport.”

#NOFILTERDXBruns 24 – 27 November at Dubai Harbour. Tickets are priced from AED60 and are available at Platinum List. With public transport to and from Dubai Harbour highly recommended, Careem discounts can be availed via the promo code NOFILTERDXB. For more visit and parking information, please visit www.nofilterdxb.com.