Gear up for an immersive experience like no other! The SpainPavilion presents a unique retail experience – La Tienda–for visitors to EXPO 2020 Dubai. Al Ghurair Retail, in collaboration with the Leading Brands of Spain Forum (FMRE), will manage La Tienda: Brands of Spain Shop, the commercial space of the Spain Pavilion at Expo 2020 Dubai.

The space is designed as an extension of the visitor’s experience at the Pavilion, allowing consumers to discover and purchase some of the most renowned Spanish brands. As with the rest of the Pavilion, the common theme of the shop is sustainability,where it will be divided into two spaces: one dedicated to gastronomy, and the other to fashion brands and accessories.

La Tienda presents over 20 brands from Spain across a variety of categories, including fashion, beauty, food and beverage, accessories and many more. Each brand exhibited at La Tiendapresents their own unique commitment to the global sustainability agenda, rightfully earning their place within the sustainability pavilion at the prestigious exhibition.

As the retail operator of La Tienda, Al Ghurair Retail, part of Al Ghurair Investment, represents some of the world’s leading clothing, apparel, and personal care brands. As a group, Al Ghurair Investment is guided by its core purpose of ‘Enhancing Life’. This purpose is embraced into the strategic philosophy of Al Ghurair Retail, as they seek out high-performing retail concepts to expand consumer choice of brands that care. The FMRE worked in partnership with Al Ghurair Retailto select the brands presented, all of which reflect the principles of sustainability, quality, innovation and design.

The shopping experience in the pavilion shop will be guided by the same principles as the wider pavilion, providing continuity to the exhibition content. At La Tienda visitors can get to know products from some of Spain’s most prominent brands, including companies such as Acesur (with brands La Española and Hacienda Guzmán), Adam Foods (Artiach, Cuétara and Granja San Francisco), Adolfo Domínguez, Aristocrazy, El Ganso, Hijos de Rivera (Estrella Galicia 0,0 and Cabreiroá), Natura Bissé, Tendam (Pedro del Hierro, Springfield and Women’s secret), TOUS, UNOde50, Aceitunas Torrent (with brands Torrent 1898, Oliva Clan, The Coolives), Alma en Pena, Ambientair, Gulius, Lola Casademunt, Palacio de Oriente, Pimentón La Chinata, Roberto Verino, Starlite, Virginias and Real Madrid.

Participating brands will take advantage of the unbeatable setting, boosting their reach and recognition across Gulf countries. It is estimated that more than 2.5 million visitors with high purchasing power will pass through this emblematic commercial space during the 6 months that Expo 2020 Dubai is in operation.

In addition to the presence of the brands in the shop itself, the Brands Forum will also organise engaging activities in the Spanish Pavilion, managed by Acción Cultural Española (AC/E), the public corporation responsible for Spain’s presence at Universal and International Exhibitions, related to fashion, design and gastronomy, encouraging footfall within the Pavilion and sales at the shop. La Tienda is a must-see experience for all visitors to Expo 2020 Dubai: a place to learn about the best of Spanish products, learn about the brands’ unique commitments to the sustainability agenda, and become brand advocates.

As the retail operator of La Tienda, Al Ghurair Retail provides a seamless shopping experience, with vendors equipped with mobile payment terminals to enhance sales capacity and allow contactless payments to be made away from the tills, to prevent queues and crowding.

The shop also features an omnichannel experience, with all furniture featuring  independent QR codes for each brand with a link to their online store. This will allow visitors to access participating brands’ full catalogues and even have products shipped to their country of origin. For management of the shop, FMRE has the strategic support of a technological partner with extensive experience in the world of retail –MODDO.

For more information visit: https://www.brandsofspainshop.com/en/