In a first-of-its-kind Dubai City of Gold initiative, Dubai Jewellery Group (DJG), the largest trade body for the jewellery industry, has creatively joined hands with 14 popular content creators and influencers.

Taking Dubai’s love for shopping up a notch and in celebration of the UAE’s move to a new weekend, DJG uses its amazing platform to showcase a jewellery galore like no other through a spectacular line-up of lifestyle, travel and luxury influencers including Aishwarya Ajit, Ahlam, Aleenajijin, Christina Ayaad, Gabrianna Ann, Haifa Beseisso, Hana A Balushi, Jumana Khan, Manalmuffin, Manal Abbas, Manal Ahmed, Priti Malik, Rana and Virdah Javed Khan.

Each influencer immersed themselves in the spirit of the new weekend by sharing their experiences and taking their followers through exciting jewellery shopping expeditions across the City of Gold.

The unique partnership is aligned to DJG’s commitment to leveraging innovation and thinking outside the box to showcase the offerings of participating jewellery retail outlets and engage customers during the Dubai Shopping Festival.

Speaking of the collaboration, H.E Laila Suhail, Board Member & Chairperson – Marketing – Dubai Gold & Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, said: “Considering the rapid evolution of social media platforms and the rise of the content and influencer-driven ecosystem, we believe there is no better way to celebrate the news of the new weekend than by collaborating with the regions known and loved social media voices. We are proud to bring together this diverse group to showcase our offerings and show our loyal customers new ways of unwinding during the weekends.

She added: “At DJG, we welcome this stellar move by the government and look forward to transitioning to a Saturday, Sunday weekend in line with the rest of the world.”

For more information, visit the website for more details http://dubaicityofgold.com/.