Take a walk on the street. Together with the sights of your locale, people walking along with their heads bowed down will come into view; these people are not taking part in some sort of walk of shame. No, they are looking down at their mobile phones in their hands. A common sight these days, the mobile phone has become an integral part of oneself and of the smooth running of the community. Everyone seems to be connected to the internet through these small yet powerful devices. Companies worldwide pushed to involve themselves in this revolution of the fast moving mobile industry. Organizations, small and big, made sure that their virtual stamp would be clearly visible on the mobile phone; without hassle, without clutter.

What is the #MobileFirst strategy?

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