WHAT:              Tommy Hilfiger, which is owned by PVH Corp., has taken over Dubai’s Burj Khalifa to celebrate the launch of TH Monogram and the brand’s new collection.

Designed by celebrated British illustrator and graphic designer Fergus Purcell, TH Monogram was inspired by the classic motifs found in the TOMMY HILFIGER archives and reimagined, creating an interlocking T and H of differing sizes.

Images of TH Monogram were projected in shining lights onto the city’s iconic landmark on October 19th, celebrated with a special event for media, creatives, social media personalities and friends of the brand at the Address Downtown Club Lounge. The takeover is in collaboration with franchise partner Apparel group.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

WHERE :         Burj Khalifa & Address Downtown Club Lounge

Downtown Dubai

DUBAI, UNITED ARAB EMIRATES

WHEN:October 19th, 2022