Dubai’s premier fresh food market, the Waterfront Market has received the prestigious Community Retail Project of the Year Award at the Big Project Middle East Awards hosted at the Ritz Carlton JBR last week.

Described as an absolute must-see for foodies, the Waterfront Market is steeped in the history and culture of Dubai’s past, given that it’s a revamp of the city’s iconic Deira Fish Market, which opened in the 1950’s. Having been built to evoke the traditional elements of an Arabian Souk while including the modern amenities of a cosmopolis in one multi-use venue, the Market has quickly established itself at the heart of the vibrant Deira community.

Gavin Davids, Head of Editorial and Content Big Projects ME: “The Waterfront Market stands out as a transformational development for the Deira neighbourhood and it’s a key part of Ithra’s hugely important Deira Enrichment Project. Building on the iconic legacy of Deira Fish Market which has been a symbol of Dubai’s entrepreneurial spirit since the 1950’s, the Waterfront Market builds on the city’s history while positioning itself and it’s community for the future. Because of this the Big Project ME editorial team felt it should be recognised for its impact, and honoured for it’s Legacy”.

Mohammad Al Madani, Waterfront Market Manager said: “We are honoured to have been awarded the Community Retail Project of the Year esteemed award and are thankful for this outstanding Big Project Middle East Awards recognition. We are constantly striving to nurture the Waterfront Market’s community, be it by offering the freshest budget friendly produce in the market or by celebrating special calendar events throughout the year including our very own festivals, the likes of the Biggest Catchwhich bring us all together as one big family”.

He also added:“We are also keen on shedding the spotlight on our gifted community members and have been tirelessly expanding on our very own annual Murals and Art Competition which has been running for five years now”.

The Waterfront Market is known for constantly listening to its customers and always strives to deliver what they need. Last months the Market commissioned a survey by Censuswide which reveals the most important factors that shoppers look for when shopping for groceries.The results from the survey overwhelmingly showed that consumers are looking for fresh, good quality produce and want value for money when grocery shopping, all of which the Market offers. The results also showed that supporting local merchants and businesses isa top priority for customers, something which is incredibly important to the community of the 200 local fisherman and 100 local farmers at the Waterfront Market

Renowned as the source for everything fresh and the one stop for all essential shopping needs from fresh fish, meat & poultry, dry goods & spices, fruits & vegetables to a wholesome grocery shopping experience at Lulu hypermarkets, Dubai’s premier fresh food market, the Waterfront Market also offers a plethora of food and beverage experiences guaranteed to satisfy all taste buds.

Visit www.waterfrontmarket.ae for further information or follow the Waterfront Market on Facebook @WaterfrontMarket and Instagram @wfm.uae