Coca-Cola kick-started the summer in Dubai by offering beach-goers at Kite Beach a refreshingly cold Coca-Cola drink served in its revolutionary and beautifully crafted Ice Bottles.

From the 11^th to the 20^th of May 2017, visitors at Kite Beach will have the unique opportunity to experience the true thirst quenching taste of Coca-Cola directly from a special edition Coca-Cola bottle for the first time in the Middle East.

The new bottle is shaped like the classic contour Coke bottle and can only be found at Kite Beach. Consumers hold the icy bottle with a specially-created red band reminiscent of the 90’s slap bracelets, which consumers get to keep once the bottle melts away.