Apparel Group’s renowned fashion brand, Beverly Hills Polo Club, is proud to announce its participation in two key initiatives during Breast Cancer Awareness Month this October. With 23 stores in the UAE and 126 across the GCC, Beverly Hills Polo Club is leveraging its presence to drive awareness and raise funds for breast cancer patients through partnerships with the Al Jalila Foundation and the Al Habtoor Polo Club.

In collaboration with Al Jalila Foundation, Beverly Hills Polo Club will donate a portion of proceeds from the sale of any pink items at its Dubai Mall stores. This initiative aims to combine fashion and philanthropy, allowing customers to support breast cancer patients through their purchases.

Additionally, Beverly Hills Polo Club is participating at the Ladies Charity Cup at Al Habtoor Polo Club, an exclusive polo event featuring top female players. The contribution from this event will further drive breast cancer awareness, reinforcing Beverly Hills Polo Club’s commitment to women’s empowerment in sports. Guests can interact with members and explore the brand’s space.

Neeraj Teckchandani, CEO of Apparel Group, commented: “At Apparel Group, we believe in leveraging our brands to make a positive impact. These initiatives reflect our commitment to giving back and supporting causes that matter to our community, such as breast cancer awareness.”

Under Apparel Group’s leadership, Beverly Hills Polo Club is not only elevating its fashion presence but also reinforcing its commitment to constantly driving positive social impact. These collaborations reflect the brand’s dedication to meaningful causes, aligning with the Group’s broader vision of community engagement and philanthropy.