Dubai Holding, the global investment holding company, and UAE-based action sports brand XDubai have announced a new partnership that will encourage people across the UAE to make their mark with a choice of three fitness events every year, for the next three years. Coinciding with the inaugural Dubai Fitness Challenge, the announcement also marks the 10^thanniversary of Dubai Holding’s award-winning Wellness Programme, which is designed to promote fitness among the Group’s staff, their families and the wider community.

Commenting on the partnership, Edris Al Rafi, Chief Executive Officer of Dubai Holding, said:“Health and wellness is not just something we say, we live and breathe it at Dubai Holding. Our partnership with XDubai extends this philosophy even further, strengthening our commitment to forming fitness-focused partnerships, and sharing our belief in health and well-being to more people and in more unique ways.”