The long-awaited Dubai Fitness Challenge returns for its 5^th edition and challenges residents and tourists to complete 30 minutes of activity every day from October 29^th to November 27^th. adidas’ growing partnership with Dubai Tourism ensures the vision to make Dubai the most active city in the world, promoting the culture of physical activity and encouraging communities across Dubai to embrace a healthy and active lifestyle. With the belief that sport holds the power to change lives, adidas continues to further cement its strategy to showcase Dubai as a pioneer in the fitness industry and highlight the city as a key location for sporting activations.

Throughout the duration of #Dubai30x30, adidas will roll out an engaging calendar of events intended to motivate participants to throw on their trainers and put their health and wellness first, empowered and supported by a sense of community. Activities will include various free sessions spanning across different sports for all levels and for those wanting to try something new. Highlights include weekly classes held by city partners Seven gym, running sessions hosted by adidas Runners for all levels, Yoga at Matcha Club as well as football sessions with Gulf United & Onyx FC.

All classes will be offered to the community for free. Register via the adidas app starting the 28th of October.