Al Fardan Exchange has partnered up with ErosNow, one of the most prominent Indian entertainment brands. This partnership aims to reach consumers across the UAE, in which customers get a free one-month subscription for every successful transaction made.

Any customer that sends over AED 1000 in a single transaction throughout the whole month of January, will be eligible for the one-month free subscription from ErosNow which can be redeemed at any given time. This offer is limited to Indian customers only for individual remittance transactions.

“With an extensive range of content, featuring the biggest stars and an unparalleled user experience, we are thrilled to launch this platform in collaboration with ErosNow to bring our Indian audiences world-class services as we continue with unabated momentum to add the latest and freshest content to entertain our customers,” said Hasan Fardan Al Fardan, Chief Executive Officer, at Al Fardan Exchange.”

Proving its resilience to the world, the Indian entertainment industry is on the cusp of a strong phase of growth, backed by rising consumer demand. The industry has largely been driven by increasing digitization and higher internet usage over the last decade.

Commenting on the partnership, Ali Hussein, CEO, Eros Now said, “The demand for online video streaming is growing exponentially in the Middle East market and we at Eros Now constantly thrive to reach out to potential audience base. The partnership with Al Fardan Exchange allows us to leverage its massive Indian customers to avail the month-long Freemium service and thereupon continue to enjoy the best of premium Hindi and regional content available on Eros Now.”