Al-Futtaim Automotive continues to build new experiences around its core customer-first approach, by officially inaugurating their new landmark experiential automotive hub called The Zone by Al-Futtaim, located in one of the city’s most chic neighbourhoods –City Walk Dubai.

First time in the region, the UAE’s citizens will have the opportunity to discover the entire ecosystem of Al-Futtaim Automotive, not just one automotive brand. The full line-up of Al-Futtaim Automotive’s brands, solutions and services will be showcased at this destination for the next two years.  It is the ultimate experience of all things Al-Futtaim Automotive.

In shaping the Zone, Al-Futtaim has merged its digital, lifestyle and customer-centric approaches to create a dynamic space that shapeshifts to fit diverse brand experiences. More importantly, The Zone by Al-Futtaim reflects the diverse demands of today’s customers, they want to be constantly surprised by a brand, they want to interact with new innovations, explore Mobility-as-a-Service, see multiple new showcases.

From the newly launched BYD to the ever-popular Toyota & Lexus and the global brand Hertz, these are the brands planned to feature at The Zone by Al-Futtaim throughout 2023.To kick-start the journey of the hub with an extravagant statement, the Zone by Al-Futtaim will showcase the all-new Grand Wagoneer at its official inauguration.

The Zone by Al-Futtaim is located at Building 10, City Walk Boulevard.

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