Creme de la Creme’s growth plans are on track, as they inaugurate their tenth branch of the international desert parlor Alison Nelson Chocolate Bar (ANCB). The new outlet is located in the extension of Mall of the Emirates. ANCB is part of Crème De La Crème, the hospitality division and a member of the Saif Belhasa Holding Company.

Along with the new ventures Creme De La Creme intends to grow its existing franchises in the Middle Eastern Food & Beverage industry.

“The new retail extension at Mall of the Emirates is a major project and we wanted Alison Nelson’s Chocolate Bar to be part of it. We always seek to enhance our customers’ experience, so being located here is part of our plan of setting new standards of dining excellence”, said Saif Belhasa, Chairman of Saif Belhasa Holding.

The new Chocolate Bar outlet is perfect anytime of a day for a tasty treat in the heart of the city.

“The market’s response for chocolate cafes has encouraged us to grow the brand and make it available in all key-locations across the UAE. We have built a huge network of loyal consumers and we expect to meet their demands”, added Belhasa.

Creme De La Creme wants to take advantage of this growing market and expand its hospitality business as a result of the high foot traffic from both tourists and the local population. Crème De la Crème will target the full service restaurants positioned in the mid-end market segment.

“A true chocolate connoisseur can vouch for the ‘delectably indulgent’ treat that vitalizes the mind, and the spirit. Studies have shown the benefits of chocolate when consumed in the right amounts. This fact coupled with the increased demand in our signature chocolate offerings has prompted us to re-open the store,” said Wessam Eldin Shehata, general manager of Crème de la Creme.