A fun-packed summer has officially begun as the opening weekend of the biggest and most exciting edition of Dubai Summer Surprises (DSS) kick-started a citywide line-up of thousands of exceptional offers and sensationalthings to do, across the emirate. Bringing together the very best that Dubai has to offer at pocket-friendly prices and great value, everyone in the city began their spectacular summer adventures with a jam-packed calendar of citywide celebrations, thrilling concerts, brilliant bargains, incredible prizes, diverse gastronomy experiences, and unbeatable hotel and attraction offers.

DSS 2024, organised by Dubai Festivals and Retail Establishment (DFRE), launched with electrifying live entertainment by renowned global artists; the DSS 12-Hour Sale offering amazing deals of up to 90 per cent off; as well as blockbuster movie events and special cinema offers as part of Movie Magic brought to you by DSS at Roxy Cinemas. The opening weekend also saw incredible prizes being distributed among lucky shoppers, including SHARE points ranging from AED 50 – AED 1,000, cinema tickets, gifts, and mall vouchers.

Incredible shopping deals are one of the most anticipated attractions of DSS. The DSS 12Hour Sale paved the way for a season of exclusive deals of up to 90 per cent at more than 100 brands at Majid Al Futtaim malls. The event marked the start of a thrilling DSS sales season, where shoppers can look forward to 10 weeks of unbeatable salesacross more than 800 top brands at over 3,500 stores throughout the city, with discounts of up to 75 per cent.

In celebration of the launch of this value-packed shopping season, malls across Dubai came alive with enthralling music, dance, and art performances. City Centre Mirdif featured captivating acts by Quick Style, Dana Salah, Autostrad, and Ali Gatie; while Mall of the Emirates saw DJ Keza, DJ Tala Samman, and DJ Sonya spin their beats alongside thrilling dance performances. Dubai Festival City Mall hosted dazzling parades, mesmerising dances, and captivating stilt walkers to create an unforgettable summer atmosphere.

Kicking off a summer of enthralling live entertainment, the DSS opening weekend also saw legendary performances at the Coca Cola Arena by Georges Wassoufand Al Shami, followed by three of the biggest names in rap – Xzibit, D12, and Obie Trice, and Ethiopia’s biggest pop star, Teddy Afro.

The DSS opening weekend also saw families flock to Modesh World at Dubai World Trade Centre Halls 3-8, which opened doors to its biggest and most exciting season ever with grand celebrations for its milestone 25th anniversary. The region’s best-loved kid-fluencer @shfa_family made a special appearance on 29 June, greeting fans and co-hosting an enthralling magic show and quiz. Families and children immersed themselves in endless excitement, entertainment, events, and giveaways as they explored over 170 exhilarating rides and attractions – including an all-new Inflatable Zone – and a jam-packed calendar of thrilling live shows, informative workshops, and so much more. Open daily with free entry for all, this year’s edition runs until 18 August from 10am – 10pm on Mondays to Thursdays, and from 10am – 12am on Fridays to Sundays.

The DSS opening weekend also saw Dubai residents and visitors experience the city’s world-class hotels and resorts with special offers and packages, including “Kids Go Free”, couples offers, and resident discounts across hundreds of leading hotels and resorts, family attractions, theme parks, entertainment destinations, and so much more. Big savings will continue across hotels and attractions until 1 September, promising unforgettable getaways for everyone from families, couples, and friends at every price point.

Offering maximum value this summer, the exclusive DSS Entertainer package launched this weekend, unlocking over 7,000 buy-one-get-one-free (BOGO) offers across a superb selection of the best dining, attractions, water parks, beauty, fitness locations and other destination experiences across Dubai. Available until 1 September and valid from three months of the date of activation, the DSS Entertainer is priced at just AED 195 with all exclusive offers being redeemable every day of the week. What’s more, users can share BOGO vouchers with up to three friends. With such big savings on offer, there’s even more reasons for everyone to explore and enjoy more pocket friendly fun this DSS.

A season of cinema fun also began this weekend, with the launch of Movie Magic brought to you by DSS across all Roxy Cinemas in Dubai. Families enjoyed a special premier of A Quiet Place: Day One, as well as Despicable Me 4 where Modesh and Dana invited the Minions to explore Dubai in a special film edit that was screened as part of the new movie showing. Young visitors also unleashed their creativity with arts and crafts, face painting, and interactive games. The wonderland of Movie Magic will continue throughout summer, with a packed calendar of world premieres, special events, celebrity appearances, and much more. Visitors can expect daily surprises, win prizes, and enjoy delicious combo deals on tickets and snacks all throughout the summer.

The city’s iconic shopping malls and vibrant retail destinations unveiled spectacular prizes to help everyone win big all summer. Participating malls will continue to sweeten the deal with various raffles offering shoppers the chance to win incredible prizes such as one million SHARE points at participating Majid Al Futtaim malls, a dazzling 22.2 carat diamond necklace and earrings set in 18 carat white gold for shoppers at WAFI City, AED 10,000 in Tickit points at participating Tickit partners across the city, two Lexus RX350h hybrid SUVs when shopping at Dubai Festival City Mall, cash prizes worth AED 5,000 when shopping at Mercato Shopping Mall and Town Centre, instant daily prizes, and much more. Plus, exclusive weekly promotions offer even more ways for shoppers to maximise their retail therapy.

DSS Daily Surprises promises to be another exciting experience for bargain hunters, kick-starting today, 2 July, with 34 days of shopping treats. A new offer will be revealed every day from a line-up of top local and global brands across sports, fashion, beauty, and home. Eagle-eyed shoppers can keep a look out for the upcoming daily surprise on DSS channels, which will be unveiled 24 hours before they go live. Shoppers will have to be quick – the special offers will be available while stocks last, until the next day’s special surprise.

Dubai Summer Surprises 2024 is supported by key sponsors Al Futtaim (Dubai Festival City Mall and Dubai Festival Plaza), Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of Emirates), Dubai Holding Asset Management (Al Seef, Bluewaters, City Walk, The Beach, and The Outlet Village), Mercato Shopping Mall, Merex Investment, Nakheel (Ibn Battuta, Nakheel Mall, and The View at The Palm); as well as AW Rostamani, Emirates Airlines, ENOC, e&, and talabat.