Dubai, Apparel Group’s premier lingerie brand, La Vie en Rose, proudly marked Breast Cancer Awareness Month with a meaningful contribution to Al Jalila Foundation, showcasing their commitment to women’s health and social responsibility in the UAE. The initiative reflects La Vie en Rose’s ongoing dedication to supporting breast cancer awareness and providing impactful contributions to women’s health initiatives.

Throughout October, a percentage of sales from selected stores of La Vie en Rose were allocated to Al Jalila Foundation, a leading institution in advancing medical research and health services. This donation underscores Apparel Group and La Vie en Rose’s commitment to making a positive difference within the community by raising awareness and supporting crucial health causes.

“Our partnership with Al Jalila Foundation is part of our unwavering commitment to supporting important causes across the region,” said Neeraj Teckchandani, CEO of Apparel Group. “At Apparel Group, we believe that businesses can be powerful forces for social good, and we are honoured to contribute to the vital work Al Jalila Foundation does in breast cancer research and awareness.”

The Breast Cancer Awareness campaign at La Vie en Rose extended to all UAE stores, where customers were encouraged to join the cause, raising awareness and contributing to a brighter, healthier future for all women. This initiative aligns with Apparel Group’s broader mission to foster health, wellness, and community support in the region.

Through its partnership with Al Jalila Foundation, Apparel Group and La Vie en Rose reaffirm their dedication to supporting local communities and championing initiatives that make a lasting impact.