Arabian Adventures has signed a partnership agreement with HTMS International, one of the largest general sales agents in Italy. Under the agreement, HTMS will promote and sell the UAE-based destination management company’s premium services in the Italian market.

Samir Mehta, General Manager of Arabian Adventures, said: “We are delighted to increase our investment into our international operations with this strategic partnership. Today’s announcement underlines our commitment to the Italian market, where we see excellent business opportunities and solid demand for our quality services. We look forward to welcoming ever more Italian travellers in the UAE with the legendary Arabian hospitality we are renowned for.”

“We are excited to partner with Arabian Adventures, a leading destination management company operating at one of our customers’ most preferred destinations, the UAE,” said Marco Innocenti, CEO of HTMS Italy. “Following the recent celebration of our 30th anniversary, today’s announcement marks another remarkable milestone at the end of a memorable year.”

Arabian Adventures is the UAE’s leading destination management company. Its full service offering includes everything from personalised meet and assist services at the airport, transfers, hotel reservations, tours, event management and visa assistance. With their passion for excellence and safety, Arabian Adventures’ 450 customer-oriented team members provide best-in-class service to one million customers annually.

Arabian Adventures offers its personalized services to consumers directly as well as through its extensive international partnership network, which includes the world’s most respected tour operators, incentive houses and cruise lines.