In its latest episode, AYA, a pioneering Arabic YouTube series aimed at Gen Z viewers, will be sending its presenters on a glamorous shopping spree across The Dubai Mall. This stylish episode promises to be unlike AYA’s usual challenge-driven episodes.

AYA’s presenters will go on a thrilling dash around The Dubai Mall’s Fashion Avenue, on a mission to style fashion influencer, Zena Louay.

Part of The Dubai Mall’s Fashion Talks series (#TDMFashionTalks), AYA’s presenters will be collectively challenged to put together the perfect outfit. However, they will each have to source a different element, from shoes to handbag, jacket and perfume. This episode will highlight the power of teamwork.

The presenters will piece together a statement outfit by mixing and matching select pieces from various luxury boutiques. The episode will conclude with a grand reveal of the outfit at a restaurant in The Dubai Mall.

“Excited to be at one of our favourite shopping destinations, and collaborating our unique tastes to style Zena Louay, we can’t wait to indulge in some guilt-free luxury shopping at one of the world’s most famous shopping malls”, says Marwa Al Hashemi, AYA’s Emirati presenter.

AYA’s episodes are loved for its presenters’ quirky personalities and entertaining dialogue. They’re seen as highly relatable by Khaleeji and Arabic Gen Z viewers across the GCC and Middle East. AYA releases a new episode every Wednesday at 4PM on its YouTube channel: AsYouAreكماأنتِ