Arabian Automobiles Company (AAC), the flagship automotive company of AW Rostamani Group and the exclusive dealer for Renault in Dubai, Sharjah, and the Northern Emirates, made regional retail history with the UAE’s first-ever coffee rave in a car showroom, a high-energy celebration that marked the local launch of the new Renault Koleos at the Renault store on Sheikh Zayed Road.

The event also served as the official debut of Studio R, AAC’s newest platform, which reimagines automotive retail by blending music, art, and entertainment. Designed to bring people together through cultural experiences, Studio R signals a bold step toward transforming how customers connect with the Renault brand.

Guests were welcomed into something distinctly different as Studio R opened its doors with an electric coffee rave, powered by Emirates Coffee Co. and the sounds of Dubai’s No Filter DXB collective. The immersive atmosphere set the tone for the unveiling of the new Renault Koleos, capturing AAC’s intent to break convention and position the venue as one where creativity and community converge.

Commenting on the launch, Hussam Baghdadi, Senior Director at Arabian Automobiles Company, said: “Introducing the new Renault Koleos to local markets reflects our commitment to investing in what matters most to people across the UAE: design that inspires, technology that simplifies, and a level of comfort that meets market expectations. This model embodies Renault’s emphasis on aesthetics, offering more interior space and a distinctive road presence. ‘Think Wider’ is our invitation to customers to explore new possibilities in style, performance, and the way they experience every drive.”

He continued: “To celebrate this milestone, we introduced the UAE’s first-ever coffee rave inside a car showroom, a bold move that underscores our confidence in the market and our commitment to go beyond the conventional. The event paid tribute to Renault’s legacy and forward-thinking spirit, while introducing Studio R, a platform that transforms the showroom into a hub where culture, creativity, and community come together.”

The night’s star, the new Renault Koleos, demonstrates just how far Renault’s design DNA has advanced, inviting drivers to ‘Think Wider’ with its spacious, versatile cabin and responsive 2.0-liter turbocharged engine. This generation brings Renault’s evolving vision to life in a way that feels truly made for the UAE, pairing expressive style with day-to-day practicality.

Bold French design, everyday versatility

The new Renault Koleos immediately catches the eye with its bold stance, sculpted profile, and signature diamond-pattern grille. Customers can choose from five body colors, including the all-new satin urban grey and mineral copper, both of which reinforce the Koleos’ premium character. Step inside, and technology takes center stage. The new SUV boasts an openR panoramic interface with three integrated 12.3-inch displays stretching across the dashboard.

Meanwhile, generous rear legroom, heated, ventilated seats, and 589 litres of flexible cargo space bring the ‘Think Wider’ philosophy to life. Safety remains a core value. Renault’s Human First program adds 29 smart aids—among them, Level 2 semi-autonomous guidance, emergency lane keeping, and one-touch self-parking for tight urban spots. A 235 hp 2.0-litre turbo engine, paired with an eight-speed automatic and on-demand AWD, delivers confident performance across six selectable drive modes while preserving daily ease of use.

The new Koleos is now available at Renault of Arabian Automobiles stores in Dubai, Sharjah, and the Northern Emirates, with prices starting from AED 118,000. Customers can book a test drive by visiting their nearest showroom, calling 800-RENAULT, or heading to www.renault.ae.