Businessman Gaurav Sinha, founder of the branding, design and communications agency Insignia, will be in discussion with fellow author Rehan Khan next Saturday, March 9th at the prestigious Emirates Airline Festival of Literature about his new book Compassion Inc.

Published by the UK’s Ebury Press, Compassion Inc. sets out to offer ‘actionable solutions’ towards maintaining a successful balance between empathy and profitability in a changing global landscape where conscience, ethics and authenticity are high on the agenda.

• Do you ever wonder how successful businesses can be used as a force for good?
• Do you sometimes feel conflicted by the by the principles of capitalism?
  • Do you wish to to change the world around you whilst doing what you love?

In Compassion Inc., Sinha has mapped out fresh solutions to today’s key business issues by shifting the conversation away from ‘Return on Investment’ towards ‘Return on Empathy’, where he insists that it is possible to build on a culture of compassion while remaining aligned to commercial realities and objectives.

Citing the examples of several progressive companies that are already unleashing the power of empathy, Sinha insists that this fresh approach will lead to greater business success – and personal satisfaction.

Compassion Inc. offers a roadmap to a new trend that is taking the world by storm.

Date: Saturday, March 9th
Time: 10am – 11am
Venue: InterContinental Hotel Conference Centre,
Dubai Festival City
Tickets, priced AED 75, are available from the
Festival City Box Office or online atwww.emirateslitfest.com #DubaiLitFest

‘Gaurav Sinha’s manifesto to rethink business motivated by compassion has the potential to create a more peaceful, just, sustainable and joyful world’ – Deepak Chopra

‘His vision is ambitious – a world where we can live and buy consciously without selling our souls’ – Vogue India