Liv., the digital-only lifestyle bank by Emirates NBD has announced an exciting new promotion, offering one lucky customer the chance to win his or her private island.

Existing and new customers are being invited to participate in this unique and exciting campaign that will run till end August 2019. Customers who use their Liv. app and debit card to carry out transactions, sign up for new products or update their personal details will earn ‘Livion’ loyalty points. The customers with the highest Livion points each month, along with 15 randomly chosen lucky customers will determine the finalists for the promotion. The 20 finalists will participate in a group competition to determine the ultimate winner and win ownership of a private island, in addition to an AED 100,000 cash prize.

Jayash Patel, Head of Liv. said: “We are delighted to provide our customers with a first-of-its-kind offer, a private island! We tested this idea with some of our customers and there was a lot of excitement around the idea of owning a private island, an exclusive privilege limited to a select few otherwise”.

“Our customers enjoy banking with us because we understand them, and engage with us actively through our products and gamified experiences. During the course of this exciting campaign, we will continue to educate our customers about the various ways in which they can use Liv. to better manage their finances and lifestyle choices”, continued Patel.

Customers can increase their chances of entering the draw to choose the finalists by accruing Livion points for various daily transactions and activities on the Liv. app, making customer referrals as well as maintaining higher average deposit balances. Users need a minimum of 100 Livion points to qualify for the island finalists’ draw with every 100 Livion points getting an additional entry.

Among details Liv. can reveal on the island include the fact it is approximately the size of five football fields and is connected to nearby fishing villages, surrounded by an array of coves and natural beaches.

In addition to the chance to win an island, Liv. customers can also use their Livion points to win instant gifts such as shopping and dining vouchers, passes to premium events and entertainment zones, beauty & fitness vouchers, and cash prizes via the app’s weekly Wheel of Fortune spins.