Beko, the international home appliance brand of Arçelik group and Global Premium Partner of FC Barcelona today announced the official launch of “Eat Like A Pro”, a global initiative to help parents around the world feed their children healthier food options through motivating them with their role models, in the United Arab Emirates. The campaign was introduced at a nutrition focused launch event attended by the renowned Health and Wellbeing Advisor Lama Alnaeli, who has joined forces with Beko to raise awareness around the importance of healthy living and eating amongst families in the UAE.

Through its partnership with FC Barcelona, Beko is utilizing its access to the team’s world-class players to showcase exactly what the top players in the world eat every day in order to perform at their best, so by showing children what their heroes eat, Beko is making healthy food exciting. And with a wide range of appliances featuring smart and helpful technologies to deliver healthy food at its best, Beko is proud to support families all around the world and now in the UAE.

Oral Bozkurt, General Manager at Beko Gulf FZE said: “We are very pleased to launch the “Eat Like A Pro” (ELAP) campaign in the UAE. Children do not always listen to their parents, but they do listen to their heroes, and this is why Beko launched “Eat Like A Pro” in the UAE. This campaign truly embodies Beko’s vision and efforts in addressing a growing global problem – childhood obesity – and giving parents the right tools to encourage their kids to eat healthily.  We are also happy to announce our collaboration with Health and Wellbeing Advisor Ms. Lama Al Naeli for this campaign, and we are very optimistic about the results that we will achieve together”.

As part of the “Eat Like A Pro” campaign, Beko has partnered with UAE based Health and Wellbeing Advisor Lama Al Naeli. Through this partnership, Lama will be engaging in several activations and workshops aimed at Empowering mothers with knowledge and skills to improve their children’s eating habits and prevent the development of nutrition related chronic diseases and health complications amongst children.

Commenting on the launch of Eat Like A Pro in the UAE, Lama Al Naeli, Beko’s Health and Wellbeing Advisor in the UAE said: “I’m very pleased and honored to join forces with Beko to launch the ELAP campaign in the UAE and carryout this amazing awareness programme which addresses real concerns facing families in our region. As a certified nutritionist and clinical dietitian, I see many cases of child obesity, and understand parents’ concern when it comes to not only offering healthy food options to their children but also influencing them to consume these foods”.

“What Beko is doing through the “Eat Like A Pro” campaign is truly remarkable. Children do get inspired by their heroes and the FC Barcelona players are great role models to look up to. Utilizing these Athletes to introduce healthy, nutritious and flavorful meals to families in the UAE will definitely have a positive impact on how they will view nutrition moving forward”.

Parents from across the UAE can now access an unlimited number of healthy recipes inspired by the players of FC Barcelona, share them with their kids and prepare them together while enjoying an amazing family time together. Recipes available on: www.gulf.beko.com.