Today Betadine announced the launch of its healthy living webisode series
“Supporting my Journey” targeting young consumers through mobile viewership. Bespoke Ride Studio,

Al Quoz hosted the event with the presence of Dubai’s media, along with sport enthusiasts and the five local Champions.

The webisode series follows the progress of five champions to reach the goal of completing a triathlon for the first time. The local champions are: Lifestyle Editor of 7 Days, Caitlyn Davey; Editor In Chief of Ahlan!, Aline Khoury; Blogger of Dubai Fit Foodie, Gbemi Giwa; Stand Up Comedian, Salman Qureshi; and local student Ali Diab. All of whom, embarked on an intensive 12 week fitness journey designed and led by a local triathlon and fitness company, ‘Go Strong’ and its internationally certified coaches.

In addition to triathlon training, the participants worked with a nutritionist and psychologist, among other professionals, to positively impact all aspects of their lives. The trainers and five Champions were on hand to discuss their experience, how they stayed motivated and the challenges they faced in the process and working with the talent, during the event.

Dr. Ashraf Allam, Regional Vice President of Mundipharma Middle East and Africa region commented “We hope that Betadine’s “Supporting my Journey” webisode series will serve as a motivational gateway for viewers looking to boost their fitness path by following the progress of our local champions who, just like the viewers, want a step change in their lifestyle.”
These webisodes will be released on BETADINE’s YouTube channel, and will also be available from their Facebook page. Follow the campaign through the following hashtags – #nevergiveup #betadine
#supportingmyjourney