The Invest in Bogota, a promotion agency for Bogota, Colombia is meeting with investors, business leaders and representatives of government entities at Expo 2020 Dubai to discuss growth opportunities in the capital city of Colombia and Latin America as a whole. Colombia is currently participating in the Expo, considered one of the world’s most important business meetings.

Invest in Bogota is highlighting the city’s strengths in the areas of entrepreneurship and innovation and what makes it one of Latin America’s main markets. The organization’s Executive Director,Isabella Muñoz, leads the forum in showcasing the many investment opportunities available in local enterprises.

Muñoz said that Bogota is poised to attract investments from strategic markets such as the African Middle East and South Asia (MEASA). It will particularly put the spotlight on the more than 25 multi-sector projects in Colombia’s mobility and infrastructure sectors, including the second line of the Bogota Metro, CANOAS, and Bronx Creative District, among others.

“Bogota has to take advantage of this international window to strengthen trade relations with markets that are of great relevance and in which we have not historically positioned ourselves,” noted Muñoz.

The organization is also holding meetings with government officials, entrepreneurs, and representatives of private equity funds and companies interested in investing and expanding in Colombia and the region.

The meetings form part of Bogota’s agenda to attract more international investments, promote major national infrastructure projects globally, generate new business partnerships, and boost the capital’s export and tourism sectors.

“We are positioning the city as a benchmark in sustainability, competitiveness and tourism. In addition, we are working to strengthen alliances and international cooperation with strategic actors to generate resource mobilization, agendas, and activities for the benefit of the city, its business people and entrepreneurs,” said Carolina Durán, Bogota’s Secretary of Economic Development.

These meetings will serve as the continuation of Bogota’sagenda at Expo Dubai, which began with the visit of Durán in November 2021. During her visit, Colombia made important advances in forging new alliances. These included the signing of a Memorandum of Understanding for the District Secretariat of Economic Development to become part of the Global Council of Innovative Entities.

Colombia has joined the ongoing Expo to highlight the country’s cultural heritage, innovations, and investment offerings, to name a few.As part of its efforts to attract more foreign investors, Colombia has initiated discussions for it to become a resident country in the Area 2071 incubator. This will provide 10 Colombian ventures with strategic access to funding and training opportunities.