UAE residents can look forward to the ultimate New Year’s bash this year as popular Punjabi rapper, music producer and actor Yo Yo Honey Singh gears up to perform at one of the city’s most iconic venues!

Organised by Percept Live and Media Agency Middle East in partnership with Dubai Parks and Resorts and BookMyShow, the live concert will take place on 31^st December 2019 at Bollywood Parks Dubai and promises to be the biggest party of the year with audiences grooving to the pop artists famous tracks including Lungi Dance, Blue Eyes, Makhna & Dheere Dheere among others!

Bollyboom is owned by Percept Live – the live entertainment division of India-based Percept Limited and is essentially an amalgamation of music and Bollywood coupled together to create grandeur and never seen before experiences for millennials and youth around the world.

With a rich history of hosting successful events across multiple cities in India, Bollyboom aims to make a crackling debut in the UAE this year with the Punjabi rapper who is set to make a comeback on stage with his upcoming live performance.

Split across four formats including arena, occasions, club nights and campus, Bollyboom has ambitious plans to host several other adrenalin driven events in the Emirates bringing together the best DJs, singers, actors and artists –and ultimately creating the best off screen experience for Bollywood fans in the country.

Additionally, with the growing Bollywood fan-base in the UAE and increasing demand for live entertainment, organisers believe events like these are just the icing on the cake.

Commenting on the upcoming concert, Manuj Agarwal, CEO at Percept Live, said: “We are pleased to announce this concert with Honey Singh as it gives a great opportunity to his fans from the sub-continent to attend and enjoy his performance with their family and friends.  The rapper’s eclectic energy, zeal and enthusiasm are the perfect ingredients for what is going to be a power-packed show!

Commenting on Bollyboom, Sudhir Syal, CEO-BookMyShow Middle East said: “BookMyShow is very happy to be collaborating with Percept Live who have been our long-term partners for successful shows in the past and we are looking forward to Bollyboom. It’s also a pleasure to be programming at Bollywood Parks & Resorts which is one of the iconic venues in Dubai and central to entertainment in the city”

“We look forward to welcoming residents and visitors to Dubai for what is sure to be an exceptional New Year’s Eve experience during our most enjoyable time of the year!”

Tickets are priced at AED 99/- and available on BookMyShow UAE and on Dubaiparksandresorts.com. The Bollyboom ticket includes concert and full day access to Bollywood Parks for all the ticket holders.  For further details please visit: https://ae.bookmyshow.com/ and https://www.dubaiparksandresorts.com/

Bollyboom is creating a special experience zone for “Hospitality” and group booking. For more information on hospitality packages write to info@mediaagency-me.com  or call +971 4 3434674.