DUBAI : In a glittering inaugural ceremony held today at Paris Gallery, Dubai Mall, celebrated Bollywood actress Bipasha Basu launched Gili, one of the most renowned Indian jewellery brands. This launch is part of the recently announced tie-up of Gitanjali and Paris Gallery. The Gitanjali Group is one of the largest integrated diamond and jewellery manufacturer, retailer and owner of an impressive portfolio of brands, while Paris Gallery is the leading luxury retailer in the region.

At the event, the model-turned-actress, now the current brand ambassador of the Gili brand by Gitanjali, talked about her alliance with the Gitanjali Group and her love for jewellery. The newly opened Gitanjali outlet within the Paris Gallery store on Level 1 of The Dubai Mall will showcase a new, trendy range of Gili and Giantti Italia jewellery.

Set up in 1994, Gili was the first-of-its-kind branded jewellery to be introduced in India. Designed to offer elegance, comfort and perfection in fine diamond jewellery, Gili comes as the perfect companion for every woman as she gets ready to take on the world. Giantti Italia is a world-class brand bringing to life some of the exquisite collections like Margherita, Pressione, Sorisso, Eden, Chandelier and Jennifer Morgan to name a few. Inspired by Italian art and blended into a bouquet of innovative designs, Giantti’s range is crafted by master artisans to scintillate every woman who has a desire for unique style and fresh appeal in diamond jewellery.

Commenting on the launch, Mr. Mehul Choksi, Chairman and Managing Director of Gitanjali Group, said, “Through our popular and best-selling brands Gili and Giantti Italia, Gitanjali outlets within Paris Gallery store will offer products that suit every occasion, from high-end to competitively priced jewelry. Our designs will feature an extraordinary blend of Indian and Western nuances.”

“The alliance with Paris Gallery is a great value addition to our growing presence here. The association will increase Gitanjali presence in the UAE through Paris Gallery’s regional positioning and its vast network of luxury stores,” he added.

Gitanjali, under its diverse brand portfolio, offers jewellery in varied styles encompassing traditional, international classic, haute couture and casual for consumers of all age groups and tastes. It has a growing hamper of brands, each targeted to specific consumer and market segments. Its portfolio of brands includes a range of jewellery mainly in gold and platinum studded with diamonds and other precious gem stones.

Mr. Mohammed Abdul Rahim Al Fahim, the CEO of Paris Gallery, said, “For Paris Gallery, the association with Gitanjali is born out of our ardent desire to serve our customers with the best brands and products. We are constantly evolving to meet their growing needs. Paris Gallery is well known for the quality and the variety of products it offers, and Gitanjali complements that image. They have some of the finest creations of gold, silver and diamond jewellery. Moreover, they have a diverse range of jewellery that will perfectly suit the needs of our highly diverse customer base. It’s important for us that we cater to the differences. We strongly believe this is a step in the right direction for both Paris Gallery and Gitanjali.”

Mr. Shadi Badran, head of categories at Paris Gallery, added, “We believe Gitanjali’s brands will have instant appeal with our customers nationwide. With this addition, Paris Gallery has upped its product offerings which will definitely add value to a Paris Gallery retail experience. We continue to offer our customers a growing portfolio of luxury brands that will now include fine diamond jewellery.”

Mr. Ajay Pandey, CEO, International Brands Business of Gitanjali Group, said, “This association not only helps increase our accessibility in the region, it also allows us to meet the increasing demand for daily wear fine diamond jewellery with a strong brand appeal. Our brands Gili and Giantti cater to a highly diverse audience owing its wide array of designs and international appeal. Paris Gallery comes as the right partners in our growing presence here as we share a mutual synergy in our business outlook and market philosophy.”

Paris Gallery is the eponymous flagship brand of the Paris Gallery Group, one of the most recognizable home-grown brands in the Middle East. With nearly two decades of expertise of keeping customers’ interests at its core, Paris Gallery stands out as an unequivocal shopping and gifting destination in the Middle East.

Gitanjali brands will be available at Paris Gallery stores in Dubai, Abu Dhabi, Al Ain, and Sharjah in the UAE, as well as in Bahrain and Qatar.