Burj Al Arab Jumeirah, the world’s most luxurious hotel, continues to show its support for Breast Cancer Awareness month by launching a pink-themed campaign and hosting an event to highlight the importance of this worthy cause.

Starting from Thursday 1 October 2015, Burj Al Arab Jumeirah will light its sail in pink and join a number of global landmarks participating in the worldwide illumination campaign. The hotel’s sail will continue to turn pink each Thursday throughout the month.

For the first time, Burj Al Arab’s Royal Suite will blush pink on Thursday, 22 October, to play host to 20 breast cancer survivors from Breast Friends support group in Dubai.

All guests visiting the property next month will be in for some pink-inspired culinary and visual surprises. The creations designed by Johannes Bonin, Burj Al Arab’s Executive Pastry Chef, for the signature afternoon tea in Skyview Bar andSahn Eddar, include yuzu and raspberry opera cake, macaroons filled with rose-flavored cream and pink-glazed traditional French mille-feuilles. Pink-infused Pink Cooler and Pink Velvet mocktails and cocktails will also be available throughout the month.

To complement the dining experience at the hotel, a symbolic pink souvenir will be presented to guests who visit during the month.