THE BEACH, the upbeat outdoor destination by Meraas, marks the joyous occasion of Eid Al Fitr with their digital campaign ‘SmileItsEid’. Capture your smile and share your moment of joy this Eid with THE BEACH on Facebook, Instagram and Twitter for a chance to win AED1,000 worth of vouchers from a variety of dining, retail and entertainments outlets.

To enter the ‘SmileItsEid’ campaign, take a picture of you or your loved one portraying a moment of happiness, showcasing the best #SmileItsEid, upload it on your social media platform and tag @THEBEACHDubai and two friends along with the hashtags #SmileItsEid and #SmileWithTHEBEACH. Then, watch your image go up on our ‘EidSmile’ with three winners announced on the three days of Eid.

In addition, with summer upon us, CITY WALK, THE BEACH and BOXPARK have launched some scorching hot deals within the Sizzling Summer Booklet full of delightful surprises. Beat the heat and enjoy the season with over 100 exciting offers across participating retail outlets and eateries across the destinations. Visitors can collect their very own copy of the Sizzling Summer offer booklet at THE BEACH information Hub next to the Piazza. Enjoy offers including 25% off Hamac, Get AED75 off when you spend AED300 or more at Muji, Buy One Get One Free at Almaz by Momo, Eat Greek and Seven Sands, 20% discount at Morelli’s and Buy One Get One Free on Platinum Movie Suites tickets at Reel cinemas.

Furthermore, enjoy a host of special Eid menu across the seaside destination’s eateries such as Magnolia Bakery’s classic vanilla or chocolate cupcakes, topped with vanilla buttercream, Busaba Eathai’s brand new brunch running every Saturday from 12:00 noon to 6:00pm at AED150 per person, or devour Chef Abs culinary feast that spans the entire day at Big Chefs.

Strategically located on the shoreline opposite JBR, THE BEACH is a fantastic place to spend the day out in Dubai while enjoying the holiday feeling. Set in the buzzing shore-side location in new Dubai, the destination is a central meeting point and within a 20 minute driving radius for over 40,000 residences and 5,000 hotel rooms. Backed by seamless public transport connectivity, THE BEACH brings tourists and residents alike to the venue.

Popular for an astounding sea view and awe striking sunsets, THE BEACH is the perfect place to unwind and experience one of Dubai’s most enjoyable open spaces and a destination where urban meets the sea.