COVEBEACH, Dubai’s original, premium beach club brand, has unveiled phase two if its highly-anticipated expansion in its new location at La Vie, JBR – and its new, adults only, lower terrace.

Home to the brand’s new ROSÉ Lounge Pool, the space has been transformed into an adults-only playground – and comes  with its own meticulously-designed bar, the ROSÉ Bar. Designed to be venue’s focal point for partygoers, the beachside destination will  be complete come January 2025, as the third and final phase – and the purpose-built decking area on the sand is finalised.

The area will then be known as COVE Club – a high energy, event space, playing host to both resident DJs and global names, purposefully designed to create unforgettable memories for guests seeking a sophisticated, yet electrifying atmosphere, from sunset to the late evening.

Having moved to its new location earlier this year in June, the venue opened with a stunning, infinity pool and its beautifully-planned out, FUMAR Sheesha Lounge, plus COVEBEACH’s brand-new signature restaurant – SIERRA – with indoor and outdoor seating for close to 200, plus a top deck offering extended views of the Arabian Gulf and Ain Dubai. Spanning over 7,000 square meters, with capacity for almost 1,000 patrons, the space has been meticulously designed with luxury at every touchpoint.

With the opening of the new adults area, the upper deck, infinity pool, will now welcome families, and as such, make COVEBEACH a destination for everyone.

Renowned for its legendary activations, all COVEBEACH’s programming will continue – including its award-winning Ladies’ Day (Rosé All Day), Industry Day and Rendezvous – while every element of the beach club experience at COVEBEACH will be enhanced to match the brand’s new, premium location.

Arriving to the Dubai scene almost 10 years ago, COVEBEACH has firmly established itself as one of Dubai’s best beach clubs, welcoming more than 1.5 million guests, and holding a special place in the hearts of residents and tourists worldwide. Renowned for its 360° offer delivering exceptional, lifestyle, experiences across programming, entertainment, luxury, culture, and F&B, the brand continues to innovate and evolve, continuously setting the standard for excellence in lifestyle hospitality.

For reservations and bookings, guests can reach the team at +971 50 454 6920 or email at info@covebeach.com.

Valet parking is available for guests.