The Business Registration & Licensing (BRL) sector in the Department of Economic Development (DED), Dubai, and noon, the Middle East’s homegrown marketplace, recently organized workshops for the owners of DED Trader licenses on the services offered by the ecommerce platform, and the advantages of displaying their products on noon. The workshops were part of DED’s efforts to create more opportunities for DED Traders and enhance competitiveness across online as well as offline retailing in Dubai.

DED Trader is an initiative aimed to license business activities on social networking sites. The workshops are part of the partnership signed between DED and noon to promote e-commerce among Dubai-based companies. Together, the two entities work with the authorities concerned on updating e-commerce laws and regulations as well as enhancing service standards to promote customer happiness and facilitate business in Dubai using the latest technology.

BRL team chose several DED Traders from various sectors to attend the workshop and to display their products on noon, which provides an exceptional shopping experience for visitors. noon is a homegrown e-commerce platform that serves the region and redefines the digital ecosystem through its unparalleled understanding of MENA.

Omar Al Meheiri, Director of Development & Follow-up Division in BRL, said: “The coordination with noon is in line with the strategic goal of DED to facilitate economic activity as well as business procedures in Dubai. It will contribute to enhancing competitiveness and sustainability, as well as serve the interests of businesses and the public in Dubai, thereby reinforcing the emirate’s reputation as a business destination”.

“DED is intensifying its efforts to improve ease of business in the emirate by enhancing work quality, coordination between the public and private sectors and services provided to the business community to the highest international standards,” added Almeheiri.

By exchanging knowledge, DED and noon will accelerate the implementation and growth of e-commerce initiatives and promote innovation and technology integration within the local business community.

Yousef Almehrzi, Director – Government Partners, noon, said: “The partnership with DED is in line with the vision of Dubai’s leadership to support the national economy and to improve the services provided to the business sector. It’s also part of noon’s founder HE Mohamed Alabbar’s directives to support the growth of small and medium-sized businesses, driven by young people, by leveraging the potential offered by ecommerce”.