dnata, a leading global air and travel services provider, and Singapore Airlines are expanding their long-standing partnership in the UAE.

Following more than 45 years of successful cooperation in Dubai, dnata Representation Services, part of the dnata Travel Group, has been selected to provide a comprehensive range of sales, marketing and contact centre services to Singapore’s flag carrier as its general sales agent (GSA) in the Northern Emirates.

The expanded partnership will see the team at dnata Representation Services act as the essential link between Singapore Airlines and local trade, supporting its commercial operations beyond Dubai, to extend across Ras al-Khaimah, Sharjah, Ajman, Fujairah and Umm al-Quwain. dnata Representation Services’ vast network, broad marketing, sales and operational expertise, and extensive experience in airline representation will help the carrier enhance its market presence in the UAE amidst a highly competitive business environment.

dnata also provides reliable and safe ramp and cargo handling services to Singapore Airlines at Dubai International Airport (DXB). The airline reinstated flights between Dubai and Singapore in January, using one of the newest aircraft in their fleet – the Airbus A350-900.

Rashid AlAwadhi, Vice President, dnata Travel Group – Regional, said: “We are proud to be the representation services partner of choice for Singapore Airlines in the UAE. The expansion of our partnership is a testament to our excellent cooperation and outstanding results in Dubai over the past four decades. Our experienced team will work hard to ensure that Singapore Airlines achieves its business objectives and delivers on its growth plans in the country. We continue to go the extra mile to provide best-in-class services for our customers in the region and beyond.”

Ryan Yeoh, General Manager Gulf and Middle East, Singapore Airlines, commented: “Singapore Airlines is proud to expand its partnership with dnata, building on a strong foundation of over 40 years of collaboration. Having resumed flights from Dubai to Singapore in January, we rely on dnata’s knowledge and professionalism to ensure the best experience for our mutual customers, based on our shared commitment to service excellence.”

dnata Representation Services is a leading global travel management company based in Dubai. The company’s presence in the Middle East and India consists of owned offices in seven countries including the UAE, Afghanistan, Bahrain, Oman, Saudi Arabia, Iraq and India. Through its regional presence, the dnata Representation Services strategy for success is built on proven solutions that focus on enhancing the customer experience whilst driving savings value and compliance within customers’ travel management programmes.

dnata Representation Services’ focus on quality and service excellence has been recently recognised at the prestigious 2020 World Travel Awards, where the company was named the ‘Middle East’s Leading Airline GSA’.

With its commitment to service excellence and product leadership, Singapore Airlines – a member of Star Alliance – is the world’s most awarded airline. The carrier has introduced a range of health and safety initiatives based on the advice of medical experts, regulators, and feedback from its customers, as part of a comprehensive review of the end-to-end customer journey. These measures are helping to ensure a safe and healthy environment for customers, allowing them to travel in confidence at this time, whilst forming a major part of the company’s extensive new #SIAcares initiative.

For more information on the dnata Travel Group and dnata’s extensive range of air services, visit www.dnata.com. For more information on Singapore Airlines, access www.singaporeair.com.