du, from Emirates Integrated Telecommunications Company (EITC), is delivering innovative solutions to power the UAE’s SMEs, as a Silver Sponsor at the 2019 SME Expo. Taking place at the Abu Dhabi National Exhibition Centre, du utilised the two-day event to share how its leading technology and bespoke solutions can be applied to inspire SME businesses and the strong spirit of entrepreneurship across the country.

‘Driving SME communities’

“Fostering and accelerating the growth of the SME community and the nation’s entrepreneurial spirit has a profound impact on the quality of the country’s collective expertise,” said Farid Faraidooni, Deputy CEO – Enterprise Solutions, EITC.

“By participating in the SME Expo, we’re not only sponsoring the running of this formative event; we’re accelerating the growth and enablement of the UAE’s digital economy by unlocking the transformative potential of next-generation technologies,” he added.

‘Digital economy in the UAE’

According to the UAE’s Ministry of Economy, SMEs make up over 94 percent of all companies operating in the country. In Dubai alone, they employ 42 percent of the workforce and contribute to about 40 percent of Dubai’s GDP.

The telco showcased its innovative enterprise solutions portfolio through an interactive stand, which embraced smart technology and the leadership’s paperless strategy by being the first fully digital and paperless stand.

During the event, Andra Florina Vasile, Acting Director SME Marketing, delivered a presentation where she shared her insights into how small-to-medium companies can benefit from Block chain, and how this will shape business, society and the future.