Under Armour is redefining the concept of running for athletes in Dubai with its Run The Spectrum campaign which highlights the American sportswear brand’s latest running footwear collection, consisting of three running shoes – UA Speedform Gemini 3, UA Speedform Europa and UA Speedform Velociti. The campaign included a series of city-wide activations which took place throughout some of Dubai’s most popular attractions, including an engaging flash mob stunt on Dubai’s stunning Kite Beach area.

The video shows a morning runner at Kite Beach promenade being stopped to try out Run The Spectrum’s hero model, Gemini 3. The runner was later flash mobbed by a group of Under Armour runners, in what eventually turned into a race. The content is now being used to drive online and social media engagement with the UAE’s running community.