Dubai Asset Management, the owner and manager of one of the city’s largest portfolios of residential rental communities and a member of Dubai Holding, today announced the launch of a cutting-edge staff accommodation management app. The new interface of the DubaiAM Life platform targets corporate housing clients and accommodation managers across its 10 residential communities.

Aimed at adding value for corporate customers, the new platform helps them optimize their accommodation allocated to staff, enhance efficiency and facilitate staff welfare programs. The first app of its kind in Dubai is tailored to suit different end user profiles, including large corporates and SME businesses that offer accommodation to their staff.

Corporate and accommodation managers can now view contracts, assign units to employees, transfer units between occupants, and manage the overall portfolio through the centralized app. In addition, the platform allows users to raise, track, and manage service requests for any unit within their remit, while an aggregated dashboard displays the entire pipeline of requests and other unit information. The app also offers updates on Dubai Asset Management’s community initiatives and events.

Speaking on the launch, Arif Mubarak, CEO of Dubai Asset Management, said: “We firmly believe in harnessing the power of digital technologies to enhance our overall customer experience. In line with our role as the partner of choice for local and international companies seeking to house their employees in Dubai, our pioneering app delivers added value through facilitating the management of their staff accommodation portfolios. Its user-friendly design and features reflect Dubai Asset Management’s deep-seated understanding of residential accommodation needs developed over 13 years of providing efficient corporate housing solutions. ”

Offering seamless access to 10 services, the pilot version of the app received positive feedback from Dubai Asset Management’s corporate housing partners, including GEMS and Sofitel. Users commended the simplicity of the interface, ease of completing transactions, and the ability to efficiently manage units and requests.

A spokesperson at Sofitel, said: “The portal is easy to use and saves time. We especially appreciate the option to report maintenance issues that also allows us to book a technician at our convenience at the same time.”

Meanwhile, a spokesperson at GEMS, said: “The app reinforces Dubai Asset Management’s commitment to its corporate customers and provides accommodation managers with all the relevant information at our fingertips.”

In line with the Smart Dubai 2021 strategy, Dubai Asset Management is advancing digital integration to enhance efficiency and improve customer satisfaction. In March 2019, the company announced the rollout of phase one of the first paperless property rental experience in the emirate in partnership with Smart Dubai.

Dubai Asset Management is committed to creating enriching living experiences and trusted, long-lasting relationships with the residents of all communities that it owns and manages, enabling them to truly make Dubai their home.